by Bob Stevens
Competition is a fact of life in any business especially for escorts. It's good for the overall economy. It's good for any industry. It's good for customers and believe it or not, it's actually good for you personally and professionally. It keeps us all working diligently on improving our products and services. It hones our skills and stretches our imaginations, stimulates more customers and for existing customers it helps to expand their horizons. All very positive.
With all the beautiful and sexy models, gorgeous strippers, and beautiful female escorts, you're probably wondering how can you compete effectively?
The best way to compete has always been to differentiate yourself and to stand out from your competition. Whether it's your amazing looks, your utter professionalism, or the effervescence or graciousness of your personality, find out what it is your customers really like about you.
Does this sound corny? Of course it does, but in a world where everything is being dumbed down, and dressing stupid, acting sassy, and being selfish and ego centric is the thought of this generation, young people think they must be cutting edge and push the limits of acceptability. They purposely buck society's standards to stand out, look cool or whatever it is they think they are doing. I can still assure you that in regards to the adult entertainment industry, working as an exotic escort or stripper you will be more successful and attract a higher more lucrative clientele by acting like a lady than a demanding and egocentric bitch. Attracting more flies with honey than vinegar is still the best strategy in the adult sex industry.
For of all, let's be honest here. Most women are just average looking and don't have the goods to justify having a big attitude that really just turns people off. They might not admit it to me and oyu but they in their private inner thoughts know that this differentiating factor of amazing appeal on looks alone is not within their reach. So what do they do? They just lower their standards and give away more of themselves because they have too to compete. I can't tell you how many times I've been in a strip club and watch men throw unbelievable dollars at the really beautiful women just for a few lousy minutes of stage time, or some lap dance time. The less attractive strippers who don't get money thrown at them just for being beautiful are having to find more creative ways to make thier money. One way is to deliver more service. So they conceal themselves while they rub a man's cock and masturbate him in the dim lights of the lap dance lounge. The good looking gals don't have to do this, they're already making money on their looks alone. The less attractive gals have to touch the men in special places and in turn let the men touch them back. Does it break the rules? Sure, but to them that's how they need to compete, and to them the money justifies the method.
Great looking escorts don't need to prostitute themselves. While some do, that isn't part of their immediate sales pitch. They do not offer sex for money, but the less attractive escorts have to hedge their bets and go a bit further in their advertising to entice men into calling. Most hobbyists hate getting all worked up with a beautiful escort only to discover well into the session she doesn't offer Full Service massages or sessions. The less attractive gals can increase their ad response by using insider industry terms like GFE (Girlfriend Experience) or PSE (Porn Star Experience) as buzz words to attract men who want assurances their expectations will be met during their time together.
As a more attractive escort, do you want to have to be pushed into prostituting yourself just to be competitive with the lesser attractive girls who offer and guarantee more service? I think not.
So if I have gained your attention and you are looking to differentiate yourself, first be honest with yourself. Do you have naturally amazing looks? If not, first learn ways to do your hair and make up, and what type of clothing will make you look amazing. If you're tall or short, you should know that certain types of clothes and how those clothes are styled or cut can make you look taller and slender or short and frumpy.
For those customers who have special interests in fetish clothing, soft cashmere sweaters, leather hot pants, latex, high heels, etc. you won't know these things if you don't ask, and you won't surprise and delight your customers if you never try to meet their most intimate turn-ons.
For skills and personality, can you offer unique services like sensual or erotic massage, can you deliver the strength and demanding mistress or dominatrix, being dressed in sexy leathers and give that man the good spanking he probably wants and needs from a beautiful dominant and controlling woman. For general escorting and intimate companionship, can you be a totally fun and friendly lady to be around, because believe me, there are many escorts who are either clueless, or their just naturally a real pain in the ass looking to manipulate their clients into higher tips for just their whining or bitchy demands.
So, first, you must know what your unique assets are. This takes some soul-searching. It takes some thinking.
What do you do well, what are your best features or skills? What do ye love doing? Where in your past have you received the most tribute from others?
Are you slower, less expensive, more responsive, cleaner, lighter, more wild, more fun? Are you friendlier or easier to do business with? If you're not any of these things, you can easily reinvent yourselves and DECIDE what you want to be known for.
But, and this is a big but! Don't try to be something you're not! This reinvention should really be a discovery of latent values and qualities of things that are already there within you but for some reason have been rarely displayed.
Once you're clear on who you are and what you want to be know for, take every opportunity to show people what you're all about. Tell your story, tell it well and tell it often. The ideal is to get other people to share your story.
While most of this is just common sense. It's just not very common. Of course any reinvention of you must be done with substance and based upon your core values. And it also must be backed up with commitment. With everyone paying attention to what's important, it will permeate your entire being.
Sadly this is difficult and more so in the adult entertainment industry. Women and pretty women for that have learned how to get more with less. It's part of some lazy gene in humans who try to reach for the highest amount of success while putting in the least amount of effort. That's why most beautiful women marry into money, those who don't marry into money exploit their looks by going into modeling acting, or adult entertaining and so on.
Well unfortunately the adult and escort world is as competitive and you're going to have to work a bit to get out of what ever cruise control rut you are in. If you want your phone to ring more and more you need to invest in yourself some good photos, and go out their and be a wonderful provider. To find out how to do that please read other articles I have written about turning first time customers into long term faithful clients.
You'll be known for what you want to be known for. You'll have more fun doing what you do best. You'll serve your customers better. You'll stand out and step up your income in ways you never previously believed was possible.
Bob Stevens is the Head Talent Scout for Exotics